Full Stack Marketer v2
The only thing that’s changed is everything.
The most comprehensive marketing course on the planet.
WordPress
Design a beautiful website.
Content Marketing
Drive traffic to that website.
Branding
Showcase your results.
Project 1: Learn how to build a beautiful WordPress website.
“It’s cheap. It’s easy to do. And it can take less than 20 minutes to set up. Yet more than half of all small businesses still don’t have a website.”
WordPress Foundation
Why you need a website
Why use WordPress
WordPress.org v WordPress.com
Build a WordPress Site
How to find a client
Questions to ask
Site content and architecture
Outline your site
Brainstorm design
Current design trends
Copywriting
Create a brand style guide
Install and setup WordPress
WordPress dashboard
Themes
Plugins
Website pages
Theme options
Footer
Page design
SEO overview
SEO-optimize site
Secure feedback
Record your work
Project 2: Learn how to drive traffic to your site through content marketing.
Forty-five percent of companies plan to hire content marketers in the next year. Of that percentage, 78 percent of these companies are looking to hire at least one to three people for content positions.
Content Marketing Overview
Marketing funnel
Why content marketing
Content marketing process overview
Required tools
Create and execute a content marketing strategy
Content marketing strategy
Spearhead a blog
Why blog
Setup a blog
Find a project to work on
Goals/Vision
Buyer personas
Good content v Bad content
Style guidelines
Editorial workflow
Content calendar
Keyword research
Writing
Distribution strategy
Outsourcing content
Visual content
WordPress publishing
Promoting content
Measuring your journey
Guest blogging
Project 3: Learn how to brand yourself.
56 percent of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool — however, only 7 percent of job seekers actually have a personal website.
Create an online presence
Why brand yourself
Develop online portfolio
Design your digital footprint
Write your story
Create case studies
Build resume
What’s next?
Land freelance clients
Types of gigs
How to find jobs
Land a job
Keep executing
Network
This course is for you.
Bootstrappers
Learn how to grow your business online.
Managers
Outsource your staff’s marketing training.
Lost job seekers
Get the experience college didn’t give you.
Career changers
Do enjoyable, flexible work that pays your bills.
Here’s the word on the street.
“Lauren was my mentor for the SkilledUp Content Marketing class. She is extremely knowledgeable. Working with her is like wringing out a sponge of information. Importantly, she is contagiously passionate about the subject matter. I highly recommend Lauren and would love to work with her again.”
Founder, Apiary Digital
“Lauren helped me set up a content marketing strategy and generate ideas for my education start-up. She is a great coach, always ready with honest and insightful feedback. With every conversation we had, Lauren was always open and excited to share the many resources and knowledge that she has. I recommend Lauren to anyone looking to grow their business.”
Former NFL player, Yale MBA student
“Thanks for this course, Lauren. I’d been looking for a course that just releases a plethora of knowledge about WordPress. Some others were too confusing or didn’t teach me much.”
Alex J Rodriques
Current Student