You’ve got questions.
I’ve got answers.
Full Stack Marketer is the first course on full stack marketing. You’ll learn by doing. By the end of this course, you’ll be able to build WordPress websites and do content marketing for a living. Finally, you’ll be able to showcase all of your experience in an online portfolio I teach you how to make.
A full-stack marketer is a T-Shaped person, which refers to a person who has some level of knowledge in a wide array of skills and deep knowledge and ability in a single few.
Full-stack derives from web developers, who can do a project from start to finish without assistance because they know frontend and backend programming languages. Full-stack developers are purple unicorns, meaning they are extremely difficult to find.
Similarly, this is the case with marketers — especially for marketers whose clients are small businesses and startups.
If you’re a full-stack marketer you can complete everything your client needs from start to finish. A purple marketing unicorn will be able to easily produce successful campaigns at every stage of the marketing funnel. This means more money because the majority of marketers specialize in things like social media and SEO, which, in my opinion, is a huge handicap.
Full-stack marketers wear a lot of different hats. They can build WordPress websites and design images for social media and/or blog posts.
Full-stack marketers are fluent in content marketing, which means they may be writing a blog post for one client, creating a strategy for another and then managing freelance writers for their editing gig. Of course, there are also other things they can do, like keyword research and SEO audits.
Full-stack marketers always report on key performance metrics (KPIs) because they love to show their client/boss the value they provide the company.
You’ll succeed as a full-stack marketer if:
You love to learn: Full-stack marketers have to stay up-to-date on industry news and trends because algorithms and tactics change all the time.
You have self-discipline: It can be difficult to do your work with no one telling you to get it done. You have to hold yourself accountable if you want the perks that come with being a full-stack marketer.
You solve problems: Full-stack marketers are problem solvers because they see the big picture (broad skillset) and the details (in-depth knowledge). Many people can’t see both pictures because they specialize in a certain field, which means they have fewer dots to connect to help them solve the problem.
You are highly motivated: In the beginning, especially, you hustle a lot. While you get the reward of wildly flexible lifestyle, you also may be on your phone at night, when your co-workers are just getting up on the other side of the world.
You are open to trying things: You’ll have to try/do a lot of things you’ve never done before, as a full-stack marketer. You have to get comfortable with learning new things on the fly.
You’re resourceful: You get stuff done no matter what. If you don’t know how to do something, you reach out to your network and try to get help from an expert or friend. You can find creative ways to solve problems, even with a small budget, which you’ll likely have in the beginning, until you start winning the big fish with big budgets.
I think the hardest part of learning full-stack marketing is figuring out how to write well. Writing is just something that’s really scary and really difficult at first.
Of course, everyone is unique. So if someone is naturally skilled at writing, they may find learning WordPress to be the most difficult part of becoming a full-stack marketer.
This answer could be an entire blog post, but I’ll try to keep it short.
Flexible lifestyle: Having a diverse and in-demand skillset allows me to work from wherever I want whenever I want. Any good full-stack marketer will be able to have this remote, flexible lifestyle if they wish.
Good pay: You don’t have to choose between a flexible lifestyle and good pay. You can (and I do) have both.
Fast career progression: It’s quite easy to move up in the marketing world IF you produce results. That’s why you should always tie your work to KPIs.
Universal skillset: Regardless of whether you want to open your own business or just want to get ahead in your career, understanding marketing is a universal skillset that will help you do just that.
Unsaturated market: While there appears to be a lot of marketers out there, there’s NOT a lot of GOOD marketers out there, which leaves a massive Skills Gap unfilled for organizations. As someone who hires marketers, I know this to be true.
It’s enjoyable: Full-stack marketing is a lot of fun. You never get bored because you have your hands in a bunch of different projects, and you’re constantly learning and competing, which I also find extremely enjoyable.
You are welcome to complete the course however you want. I do highly recommend going through it in its entirety though. Because while you may not want to build WordPress websites for a living, you’ll definitely have to be familiar with its backend, as it’s the most widely used CMS.
So as a content marketer, you’ll definitely come across a client/job that requires WordPress knowledge. And what better way to learn WordPress than to actually build a small website.
Yes. I live in Fort Lauderdale though, and I have met up with students in the past.
You’ll need the following:
- Hosting: Your client should pay for this. It costs around $2.99 / month via GoDaddy.
- WordPress theme: You’ll need to spend $59 on the Jupiter WordPress theme.
- Domain name: Your client should also purchase their domain name. You can get it for free, when you sign up for hosting with GoDaddy. Or it’ll be in the ballpark of $12.99 / year.
That would be me — Lauren Holliday.
No. The course is completely self-paced. You choose your schedule that best fits your lifestyle.
Lauren Holliday at lah at freelanship dot com.
Yes, you have 15 days after purchasing the course to return it.
Not at all. It’s for any motivated, smart individual. Full-stack marketer is especially useful for:
- Entrepreneurs who want to grow their businesses.
- Managers who want to train their employees.
- People who want a career with a flexible schedule.
- Career hunters/changers who want to make money doing something fun, flexible and enjoyable.
Depending on your schedule and effort, it should take anywhere between three and six months to complete the projects in this course.
You will be able to find work/clients/jobs. I walk you through step-by-step how to land your first clients. I even include sales scripts/templates.
Because I’ve been a full-stack marketer since before it was an overused buzzword. I’ve been doing online marketing for seven years now. I have a lot of unique insights from working in a variety of ways, doing a variety of things (in a variety of roles), with a variety of clients (companies and people).
This course is fun and personable. Not dry and boring. You’ll be able to survive the videos without wanting to give up due to boredom.
And last but not least, I really do care about your success after the course is over. I want you to thrive doing phenomenal work for good people.
Early access purchasers get access Jan. 30.