Full Stack Marketer v2

The only thing that’s changed is everything.


The most comprehensive marketing course on the planet.


Design a beautiful website.

Content Marketing

Drive traffic to that website.


Showcase your results.

Project 1: Learn how to build a beautiful WordPress website.

“It’s cheap. It’s easy to do. And it can take less than 20 minutes to set up. Yet more than half of all small businesses still don’t have a website.”


WordPress Foundation

Why you need a website

Why use WordPress

WordPress.org v WordPress.com

Build a WordPress Site

How to find a client

Questions to ask

Site content and architecture

Outline your site

Brainstorm design

Current design trends


Create a brand style guide

Install and setup WordPress

WordPress dashboard



Website pages

Theme options


Page design

SEO overview

SEO-optimize site

Secure feedback

Record your work

Project 2: Learn how to drive traffic to your site through content marketing.

Forty-five percent of companies plan to hire content marketers in the next year. Of that percentage, 78 percent of these companies are looking to hire at least one to three people for content positions.


Content Marketing Overview

Marketing funnel

Why content marketing

Content marketing process overview

Required tools

Create and execute a content marketing strategy

Content marketing strategy

Spearhead a blog

Why blog

Setup a blog

Find a project to work on


Buyer personas

Good content v Bad content

Style guidelines

Editorial workflow

Content calendar

Keyword research


Distribution strategy

Outsourcing content

Visual content

WordPress publishing

Promoting content

Measuring your journey

Guest blogging

Project 3: Learn how to brand yourself.

56 percent of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool — however, only 7 percent of job seekers actually have a personal website.


Create an online presence

Why brand yourself

Develop online portfolio

Design your digital footprint

Write your story

Create case studies

Build resume

What’s next?

Land freelance clients

Types of gigs

How to find jobs

Land a job

Keep executing


This course is for you.


Learn how to grow your business online.


Outsource your staff’s marketing training.

Lost job seekers

Get the experience college didn’t give you.

Career changers

Do enjoyable, flexible work that pays your bills.

Here’s the word on the street.

“Lauren was my mentor for the SkilledUp Content Marketing class. She is extremely knowledgeable. Working with her is like wringing out a sponge of information. Importantly, she is contagiously passionate about the subject matter. I highly recommend Lauren and would love to work with her again.”

Karen Amundson

Founder, Apiary Digital

“Lauren helped me set up a content marketing strategy and generate ideas for my education start-up. She is a great coach, always ready with honest and insightful feedback. With every conversation we had, Lauren was always open and excited to share the many resources and knowledge that she has. I recommend Lauren to anyone looking to grow their business.”

Paul Raymond

Former NFL player, Yale MBA student


“Thanks for this course, Lauren. I’d been looking for a course that just releases a plethora of knowledge about WordPress. Some others were too confusing or didn’t teach me much.”

Alex J Rodriques

Current Student